Japanese Beauty Secrets since 1899. Born from a sense of beauty in the craft of gold leaf.

MAKANAI reveals the new gold standard of 100% natural clean J-Beauty. Born from a sense of beauty in the craft of gold leaf, Makanai offers authentic, naturally-sourced skincare collection with the amazing properties of gold flakes that affect skin fibroblast cells, shown to increase dermal fibroblast production up to 137%.

Since 1899, women working at the Yoshitaka Gold-Leaf Foundry in Kanazawa have seized the makanai* they had at disposal in the foundry’s kitchen to create their own beauty concoctions in order to heal their skin. These recipes based on green tea, rice bran and gold powder have then been passed on from generation to generation.

The tradition origins in the secret beauty recipe that made hands of women working in the Kanazawa gold foundry so amazingly soft and smooth. The proprietary formula – KaESS complex – is based on gold flakes and fermented paste of persimmon, eggshell and soybeen targeting the look of pores, acne, dullness, wrinkles, dark spots and dryness, inhibiting inflammation and boosting skins elasticity, deeply hydrating, softening, smoothing the skin. Gold from Kanazawa´s gold leaf craftsmanship is so pure it can even be used in food.

As an outstanding antioxidant known to heal wounds and burns, it improves elasticity, slows the decline of collagen, stimulates cell renewal, brightens and evens out skin tone, treats UV damage, improves blood circulation, reduces redness and the appearance of fine lines and wrinkles, making skin looking so fresh and radiant.

Through its range of natural skincare products, MAKANAI Cosmetics pays tribute to the women of Kanazawa and transmits us the secrets of Japanese beauty rituals, fruits of ancestral know-how and the rich resources offered by Japanese nature. Outstanding, pure, heritage Beauty, 100% natural, safe for health and respectful to the planet. From ingredients through manufacturing through packaging, MAKANAI is devoted to clean beauty.

*In Japanese, “makanai” refers to the “materials available at the workplace”.




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