CHIC CHIQ – Ayurvedic principles for a holistic approach to cosmetics.

By Dr. Chrsitina Lanza.

Ayurvedic principles to aim for an external beauty that reflects an internal balance according to an integrated vision in which our biological and psychic systems are in close relation and for which a preventive intervention towards health precedes the treatment of the pathology. Cosmetics based on Ayurvedic principles act in a targeted way on skin imperfections, considering them as a consequence of an imbalance and malfunctioning of the three energies (Doshas) Vata, Pitta and Kapha which, when well balanced, regulate the physical and mental functioning of the body. 

It is on these fascinating principles that Chic Chiq, a brand of completely natural and sustainable cosmetics, was born and developed, the use of which accompanies you on a path of full awareness towards a healthy lifestyle. The use of these products, in fact, is more than a simple skincare, it is the choice of a change of habits in which, as for the tiles of a domino, the movement of the first touches all subsequent ones, made of conscious choices relating to daily habits.

A gradual approach to the world of Ayurveda by the founder of the brand Amol Rotithor, who between personal events (love for the man who would later become her husband), travels and educational insights, in 2011 gave birth to Chic Chiq starting from face masks, among the oldest cosmetics in the world and central to Ayurveda, of which they follow the three fundamental rules: cleanse, nourish and moisturize.

The invitation is to learn to value a time for oneself throughout the day, a time in which to stop from the hectic life we ​​lead every day and to stay in contact with ourselves.

The Anti-aging Powder Face Mask à la Rose with Rose Petals is a natural concentrate of all these principles. A very fine powder with a delicate floral and herbaceous scent, it takes time and patience to make its use part of a ritual of care and love for oneself. In fact, it is a question of composing the mask by dosing the right amount of powder and warm water (as indicated on the package) to obtain a soft and grainy mixture to be applied on the skin of the face, leave on for a time of 10-15 minutes to relax and during which the product will partially dry and remove with a peel-off gesture or, better, „rolling“ the product on the skin, followed by a thorough rinsing.

A ritual that is also a leap into the past as it is said that the first known cosmetic in the world was a powder face mask. A return to the origins, therefore, which brings us closer and closer to the simplicity and naturalness of these gestures of care.

The ingredients that make up the formula are activated only when the powder is mixed with water, consequently it is preserved and lasts longer as we choose when to activate it.

It is specific for dry, dehydrated and sensitive skin as it provides hydration and nourishment. The Rose Petals of which it is composed, in particular, have antibacterial properties, which help fight acne and skin rashes and anti-inflammatory properties, which help reduce swelling, redness and soothe any form of skin irritation. The Oil extracted from Rose Petals moisturizes the skin, making it soft and radiant. Finally, Rose Petals are also rich in antioxidants and contain a high amount of Vitamin C which protects the skin from UV damage. Among the other elements of the composition: Nettle, which exerts a moisturizing action; Seaweed, with moisturizing, anti-inflammatory and exfoliating properties; Diatomaceous earth that stimulates the natural production of collagen; Trehalose, moisturizing and antioxidant vegetable sugar; Vitamin C, antioxidant and anti-aging.

The product is available in handy paper bags that can fill beautiful Bamboo jars, both of which can be purchased on the Chic Chiq website. In this regard, I invite you to visit it as it is full of information but, in particular, of explanations on Ayurveda philosophy, including the possibility of self-administering a test to discover your own „Dosha“ that is the prevailing energy that animates our organism (I turned out to be Vata!).

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