News

Longevity Is No Longer a Niche — It’s the New Code of Luxury
From biohacker obsession to mainstream force: what the longevity shift means for beauty, wellness, and brands Longevity has crossed a

Between Color and Skin.
By Cem Cevahir. Not every niche brand sells a fragrance. Some sell a system of perception. Élisire is one of

WA:IT. Interview with Raffaella Grisa.
Interview for Markenartikel magazine. This is us :Raffaella Grisa, Founder of WA:IT. I am the visionary and creative director behind

Hair Care 2026: 5 Salon Treatments for Healthier, Shinier Hair.
Hair care is more than just washing, cutting, and blow-drying. It has become a genuine wellness experience where beauty, health,

K-Beauty and J-Beauty compared: two philosophies of skincare.
The beauty of two worlds.In the modern world of skincare, we encounter two fascinating approaches from East Asia that could

Mintel Predicts: Consumer Behavior Is Entering A New Era
Global consumer behavior is entering a new era: Consumers are seeking products and experiences that deliver not just function, but
